Athinaiki Logistics & Transport Services
With the launch of athb2c, Athinaiki aims to revolutionise the supply chain landscape by becoming the most trusted intermediary between businesses and their customers. Their mission is to simplify the pick-up and delivery process through innovative solutions that redefine the smart supply chain.
Building on this vision, Thinkstudio created a new visual identity for athb2c that embodies the company’s philosophy, while presenting a dynamic, modern face to a wider audience. The newly designed logo seamlessly integrates with the parent company’s brand through the consistent use of blue. The stylized typography, where the letters merge, effectively conveys the service’s commitment to unity and strength.
A holistic 360-degree approach shapes the strategy, covering both online and offline applications to ensure a seamless brand experience. This coherent methodology delivers a modern visual communication code that condenses the essence of the brand into a single powerful entity. The resulting identity has a striking presence that instantly differentiates athb2c from competitors, conveying a sense of prestige, while also fostering an immediate connection with customers.
By combining routes and corridors, athb2c simplifies the complex, creating an improved logistics experience that resonates with customers and sets a new standard in the industry. Through its innovative approach, athb2c ensures that every interaction, whether online or offline, reinforces the brand’s promise of reliability, efficiency, and unparalleled customer service.
