Grab a Mug

The Grab a Mug campaign is a powerful initiative that tackles the complex issue of alcoholism with a simple yet effective approach. By organising small groups of AA support, this non-profit organisation provides a safe and engaging space for individuals to share their stories, receive psychological support, and work towards rehabilitation. To help fund these efforts, Grab a Mug sells thoughtful merchandise, including t-shirts and mugs, with all proceeds going directly towards supporting those in need. 

Grab a Mug. Series of colourful Mugs designed for the action against alcoholism.
Grab a Mug packaging cubes for the mugs.
Grab a Mug Promotional Poster Ad in the Metro

Think Studio had the privilege of contributing to this meaningful project by crafting a visual identity that would help amplify the campaign’s message and resonate with its audience. Through our design work, weaimed to create a cohesive and compelling visual language that would not only reflect the campaign’s mission but also inspire hope and encouragement. From the logo to the mug designs, Instagram post templates, and ads, every element was carefully considered to ensure a consistent and impactful brand presence.

Grab a Mug downtown billboard
Grab a Mug t-shirt design.

By leveraging the power of design to raise awareness and drive engagement, the Grab a Mug campaign is making a meaningful impact in the lives of those affected by alcoholism, and we are proud to have played a role in helping to bring this important mission to life.